The MOTOvation™ process features three phases – Design, Prototype and Production. By operating efficiently through every phase, we save our customers both time and money. That’s why it’s critical that we’re involved right from the start.

Here’s a closer look at the process:

Phase 1: Design

During this initial phase, we draw on our engineering expertise, and consider how the lamination design impacts motor performance. We identify any potential cost-saving opportunities, and have a Design Review with the customer to define important product characteristics. This includes helping you select the perfect steel to meet your product cost and performance needs. We then conduct an electromagnetic FEA program that runs the concept design through a computer simulation that models performance. Our engineers not only help customers design the best laminations, but also provide suggestions to optimize the overall motor design during this phase.

Phase 2: Prototype

Once we’ve helped our customer design the best lamination, we create a prototype and give it to our customer so they can test it. We can do this through laser prototyping or with soft tooling. Upon completion of the testing, we review the results and make any necessary adjustments to meet the customer’s specifications. Only after the prototype has been finalized, do we freeze it and go into production.

Phase 3: Production

In accordance with our Advanced Product Quality Planning (APQP) process, our laminations are reviewed for effectiveness and improvement. And once again, all customer requirements are reviewed and measured to confirm they are met or exceeded, and documented.